We won't lie - this one sells predominately to Mama Bear (women), although we have definitely had Papa Bear step up to the plate. Frankly, Bear Naked's Papa Bear has used the soap in this scent simply because it smells so good. Basically, this was formulated to smell like Victoria Secret's "Lovespell". We think it comes pretty close. The most important thing, Mama Bear tends to like herself better when she smells like this, it is fantastic for the skin, and it tends to draw Papa Bear in like ... well ... like bears to honey!