Even in today’s world, dudes tend to like … well, dude stuff (I know, I write really well.). This is the Bear Naked lineup that is especially, but not necessarily exclusively, for you fellas. We know plenty of women who like to use Bear Naked products (usually soap) that smell the way they want their man to smell and then put on a lotion or body butter that smells the way they want to smell. Hey, who are we to judge???!!!