Papa, you want your beard to invite frequent visits from Mama Bear (This means kissing, for those of you not quite following). When you take care of your facial hair, you not only feel better, but you become more sexy for Mama Bear, a HUGE benefit to your happiness! In fact, I often advise my male clients that using Bear Naked products, including our beard care products (beard oil, beard balm, and the forthcoming beard butter) and especially purchasing our lady-appropriate products for the lady in your life will increase their luck. Just think about it.